# Faculty

> Faculty is a digital innovation practice headquartered in Bangkok, led by Gordon Candelin, former associate partner in McKinsey & Company's global design leadership. It advises brands across Asia-Pacific and internationally at senior level in brand strategy, digital product design, and GenAI.

Faculty operates at senior advisory and fractional-executive level across brand, digital product, and GenAI — filling missing leadership roles inside small teams rather than acting as a production agency.

## Site

- [Home](https://fclty.com/index.md): Studio overview, services, leadership, contact, and selected work

## Services

- Brand Experience
- GenAI Consulting
- Digital Experience
- Product and Service Innovation
- Digital Product Strategy

## Selected Work

- Roadbook: Global Media & Lifestyle — Brand & Creative Direction (2024/25) — 19k → 300k followers in 12 months
- J.Keydge: Menswear — Brand Strategy & Global Relaunch (2026)
- Malli.to: Creative Tools — Digital Product Design (2026)
- Thok.to: Creative Tools — Product Design (2025)
- Altis.to: Satellite Tracking — Data Visualisation (2026) — Awwwards SOTD Honourable Mention
- ADA Global: Data & Analytics — Brand Strategy & Global Relaunch (2023/25–26)
- Sentell Chronicle: Geospatial Intelligence — Data Visualisation (2026)
- Sentell Santor: Infrastructure Intelligence — Digital Twin (2025)
- Three Pixel Grid: Developer Tools — Digital Product Design (2025)
- Kura.so: Lifestyle & Luxury — Creative Direction (2026)
- Special Projects: Oil & Gas — Digital Twin (2023); Frontier AI Lab — Regional Product Strategy (2026); Healthcare — New Venture Launch & Product Design (2023); Luxury Hospitality — Research Report (2024); Fintech — New Venture Launch (2023); Energy — Digital Product Design (2022); Public Sector — COVID Dashboard (2021)

## Contact

- Headquarters: Bangkok, Thailand
- Email: gordon@fclty.com

## Optional

- [Full site content](https://fclty.com/llms-full.txt): Complete site text including all project case summaries in one file